Sci-Fi Zone

A space-age identity for a new sci-fi film season on The Horror Channel.

The brief was to launch a new season of science fiction with a look as big as the films themselves. The lineup was full of deep space and cinematic worlds, and the identity needed to pull you straight into them.

I created a logo and design system built on deep-space visuals with a retro-futuristic edge. It set the tone for the whole campaign and carried across broadcast, print, outdoor and social.