Beverly Hills - Netflix

A high-impact experiential stunt designed to bring 80s nostalgia back to the streets.

To celebrate the launch of the new Beverly Hills Cop release, Netflix set out to create a campaign that would generate real-world buzz and cut through the noise.

The idea was to tap into the cultural legacy of the film, bringing its energy and attitude into a live, public setting. At the centre of the activation was a giant, custom-built boombox - a bold visual cue that instantly evoked the era.

Passersby were invited to press an oversized play button, triggering one of the most recognisable anthems of the 80s. The result was a moment of surprise and shared nostalgia, turning a simple interaction into something memorable and highly shareable.

The stunt was designed not only as a physical experience but as content. A hero film captured the activation in action, extending its reach across social, digital, and broadcast platforms.