Aveda Congress

An immersive, multi-sensory show for Aveda's global congress.

The brief was to wake up every sense. Aveda wanted scent, touch and motion working together to carry the audience into the heart of nature.

Working closely with Aveda's Creative Director, we built a vibrant visual concept that drew on nature, dance and fashion. It played out across a four-screen wraparound installation, with butterflies in flight, tactile elements and huge visuals that made the audience feel like they'd stepped inside the screen.

I led the project from start to finish. I pitched the concept that won the work, then led the motion design and directed a team of freelance collaborators.