Sci-Fear Season

A genre-bending campaign launch for The Horror Channel.

The brief was to launch a new season of horror and science fiction and give four new titles one bold, unified home. We called it Sci-Fear.

At the heart of the campaign was Emily, the channel's on-screen ambassador. We reimagined her with a sci-fi look so she could sit across both genres. I helped direct the shoot, capturing video and stills so the transformation could play out in every format, from broadcast to billboard.

Our Role:


Creative Direction
Visual Effects
Broadcast Graphics
Social Video
Print and Out-of-Home
On-set Direction

Print Ad:

Magazine mockup for lady in science fiction style.
Horror Channel, science fiction looking lady with red and purple hues to her face

Logo Exploration:

logo designs in a science fiction style

Initial concept designs:

logo design in a science fiction style

Print Ad

Logo Development

Look Development

All - The Media Lawyer - Melody VR X Wireless - Marquee TV - Stylus - Netflix - Unilad - Sci-Fear Season - Sci-Fi Zone - Aveda - Slasher Season - Vevo - The Golden Palms

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Unilad Rebrand
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Sci-Fi Zone