UNILAD – Brand Refresh

A unified identity designed to bring clarity and consistency to a global content brand.

UNILAD had grown rapidly across multiple verticals, but its visual identity had become fragmented. The challenge was to create a cohesive system that would strengthen the core brand while bringing structure and clarity to its expanding network of sub-brands.

The idea was to rebuild the identity from the ground up, creating a clear visual hierarchy that could scale. Every logo was redesigned with consistency in mind, focusing on balance, spacing, and legibility across platforms. The direction prioritised simplicity and flexibility, ensuring the system could evolve alongside the brand. Supporting this was a suite of templates, motion assets, and guidelines designed to streamline workflows and maintain consistency across teams.

Delivered over four months, the rebrand was rolled out company-wide, supported by training to ensure seamless adoption. The result was a more confident, scalable brand system that was built to support continued growth without compromising clarity.